To create art, you need to follow the correct process
And your work is your art.
Hey friend
Welcome to 200 Word Tuesdays. Where we give you short, actionable ideas to implement in your project management. We promise that you haven’t heard these powerful ideas anywhere else.
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Dan Martell explains that every task needs a process, even those that feel like an art. For example, dealing with customers or making sales might seem like skills that require creativity and intuition.
You or your team might already be great at these tasks.
However, that doesn’t mean you should skip creating processes for them.
Processes are especially important in work and business. They provide structure and ensure things are done consistently.
Without a process, it’s easy for people to do things their own way, which can lead to confusion or mistakes.
When there’s a clear process in place, everyone knows what to do and how to do it.
Even for something as creative as sales or customer service, having a process can make a big difference.
A talented person will perform even better when they follow a well-designed process.
It helps them work smarter and more efficiently.
The key is to create processes that work for your specific tasks.
Train your team on how to follow them.
Check that they are doing their work in line with these steps.
By combining creativity with structure, you get the best results.
A strong process doesn’t limit creativity; it enhances it.
All the best,
Courtney



Agreed — and the inversion is worth saying out loud: process isn't the opposite of craft, it's what protects the attention craft needs. In 15+ years of project work, the teams that improvised everything weren't more creative — they were just exhausted. The boring, repeatable parts done well are what buy you the room to actually think.